Man is the most insane species. He worships an invisible God and destroys a visible Nature. Unaware that this Nature he's destroying is this God he's worshipping.
Products that are sustainable are those produced and consumed locally; when buyers are able to witness the production process, they will demand that it occur in line with their values. When it's out of sight, it's difficult to get enough of them to care. Changing that may require more than a little magic.